Effect of Website Design on human behavior
The concept of human psychology which is the study of human behavior is very complex. Each man has different psychology and is affected by each and every aspect present in the surroundings. Technology is one of these main aspects because exposure to technology is something each and every person faces no matter what. Websites are major technological advancement which has changed the way of communication. The face of commerce has changed in very short span of time owing to these websites. The entry level barrier for struggling business firms has been lowered due to this technological advancement of websites. A business can be made successful through these websites. So now the main question needs to be asked, “Does the modern marketing tool like a website affect one’s mind? If yes then how?” Effect of website on human brain A human mind can recognize some of the website factors at a tremendous speed very easily. For human brain it is same as making out apt words from jumbled ones. Web design company in London believes that Web designers should try to design the website which is manipulation of website images and texts and doing this in such a way that it appeals to the users. Color Scheme of the website: It is scientifically proved that colors have a psychological effect on people and it is irrespective of their age. It is due to this reason that the color scheme which is used in the website plays an important role in creating an ecstatic appeal for the visitors. Thus the color combination which is to be used in the site should be well researched. It should be selected keeping in mind the type of industry for which website is being created. The reason behind is that some of the sites would prefer simple color combinations while on the other hand the e-commerce sites would prefer a strong color display. The choice of colors too depends on the services catered by the website. The colors which are used in the site appeal much more to the users compared to the hyperlinks within the website or the content that is used. So using the best possible color suited to the purpose of the website is what every designer should focus on. BBC News reported in 2006 that the human brain can decide within a 20th fraction of a second if viewing a web page. So why shouldn’t one give their best shot in color scheme for drawing visitor to the site. Image vs. Content The debate as to which of the entity: Image or Content plays the major role in drawing attention of the users has been going on since ages. Both play important role in holding the user’s attention on the site. However it is the image that attracts the visitors initially in the first look when a user lands on a web page. The content is very important in holding the user on a site. Because unless and until the content on the site is not qualitative users won’t stay on the site for long. Thus there should be a balance maintained between both images and content. The thing which should be kept in mind while inducting the images and content in the site is that the unnecessary usage of images and content on the website should be avoided. Because this would tarnish the image of the product or service the website is dealing with. Conclusion:
|
